Gary Halbert is my frikken hero.
If you’re not familiar with the dude, he’s one of the greatest copywriters who ever lived.
I would not be where I am now if I had not stumbled across his masterpiece, The Boron Letters
As a quick background, these were letters he sent to his teenage son while locked up in a federal prison.
This reminds me of Jay-z’s line “lock my body, can’t trap my mind.” The powers of the human mind are truly incredible.
So Gary took this terrible experience and turned it into one the most life-changing things I’ve ever read.
To give you an idea of how powerful the ideas in the Boron Letters are, consider that Gary was originally going to turn them into a book called:
“How To Be Your Own Messiah”
Yup. And I’m telling you, he’s not far off. You’ll understand when you read the letters.
You see, copywriting is a bit like alchemy: turning words into gold
If turning a pen and paper into your personal ATM sounds intriguing, then I HIGHLY encourage you to read the Boron Letters.
They may change your life as they did mine.
And it’s not just the copywriting advice. So much of its appeal comes from the raw emotion of a father’s correspondence to his son. (There’s a lesson there as well)
Enough of my blabbering. Get your hands on it at the link below:
Scroll about halfway down the page and you’ll see each Boron Chapter, in reverse order.
If you wanna get the full experience, like I did, print off each chapter and read the physical copy. Trust me. You’re welcome.
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