You ever heard the song “Private Eyes” by Hall & Oates?
Here are the lyrics I’m thinking of:
They’re watching you/
They see your every move”
Hall & Oates = solid gold. Also, they could easily be talking about the current state of marketing.
Facebook, Google and Amazon are basically stalking the world, and selling their gathered intelligence to marketers.
It’s just reality, cupcake. You can either fear the way things are or try and use it to your advantage.
I prefer the latter. As you should. Accepting reality is more profitable.
Another reality? Most marketers have the targeting skills of a Stormtrooper (non-Star Wars nerds: that means not very accurate)
This is where Shane Hunter starts in the Abrasive Entrepreneurs MasterClass. Targeting and avatar creation couldn’t be more important, and in the first newsletter you’re given the key phrase that unlocks this whole skill.
Getting inside the mind of your target customer will have you singing “Private Eyes” too, but only if you understand the Abrasive fundamentals in the MasterClass.
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